UK Cop TechNology and InterNet

Washington – Microsoft and Yahoo could breathe freely. They desire a duet in the segment search engine to rival Google has received approval from regulators in the United States and Europe.

Two big names in the world of the Internet was announced, the U.S. Justice Department and the European Commission has given the green light for them to fellowship.

Thus, Microsoft and Yahoo to implement agreements that they designed last year. Microsoft’s search engine Bing with her, mastering Yahoo search technology for 10 years.

Yahoo will use Bing in the search on their site, so the position is getting stronger Bing. Hopefully, adoption Bing at Yahoo could be done at the end of this year.

“This could be a big change in the search industry. The combination of the two big players with a small share of the search but had plenty of resources and assets, the potential to be a Google competitor,” said Dan Olds, an analyst at Gabriel Consulting Group.

According to Olds, Yahoo and Microsoft would put all his energy to destroy Google. For example by making their search service more attractive both for advertisers and users.

“Google should respond to this threat seriously. Two of their biggest competitors to join with one purpose, to take Google’s revenue,” Olds added quotes from Computerworld, Friday (19/2/2010)

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